Torii

With Torii, users get a highly personalised search engine that focuses on the key features of their dream home, from lighting and room layouts to hip neighbourhoods and local commerce. The action of personalisation, choice, and focus was communicated visually by using large blobs and organic shapes to highlight key areas in images, designs, and maps.

The challenge

For Torii, the way we buy homes is broken. It's too expensive, the technology is outdated, and the entire process is fragmented and frustrating. On top of that, millennials now make up the largest share of homebuyers in the United States. But the real estate industry has been asleep for years, refusing to adapt to the needs and expectations of its ancestral clientele.

Our task was to design a visual identity that highlighted Torii's unique value proposition. We also needed to develop clear messaging that spoke directly to Millennials' needs.

The solution

After extensive research, workshops, and proposals, we crafted a comprehensive rebrand with a new visual identity and messaging/positioning strategy.

We consolidated Torii's value proposition in a clear statement to communicate to customers, investors, and the press. We then created brand guidelines that included visual identity best practices, messaging strategy, photography, and illustration guidelines – a comprehensive toolkit to achieve the new goals.